02 / Digital experiences
Websites that look considered and work with purpose.
Afiovana Digital creates commercially focused WordPress websites for established UK service businesses—combining clearer positioning, confident design, useful content and measurable enquiry journeys.
Flagship website engagement · From £8,500
The Afiovana Website System.
A focused, defined-scope engagement for businesses that need a stronger digital presence without an open-ended agency process. The starting engagement covers up to seven agreed pages, shaped around one clear commercial objective and one coherent customer journey.
Typical delivery: 6–8 weeks from receipt of the deposit, required access, confirmed source material and timely approvals. The timetable pauses if content, access or feedback is late, and material scope changes are re-planned before work continues. The final scope, milestones and fixed fee are agreed in writing before work begins.
Discovery & positioning
One focused discovery workshop, audience priorities, the commercial objective and the evidence the website must communicate.
Structure & copy
Journey mapping, up to seven agreed pages, page hierarchy and structured drafting or editing from client-supplied and approved facts. Original research, specialist legal or regulatory copy and substantial new content are quoted separately.
Responsive design
One tailored visual direction and a responsive page system using the existing brand, designed for clarity, trust and action.
WordPress delivery
A practical WordPress build, one primary enquiry form, standard integrations named in the proposal, responsive implementation and a clear editing handover. Ecommerce, portals and complex CRM or API integrations are scoped separately.
Search & accessibility
Technical SEO, answer-first content structure, essential schema, metadata and a WCAG-informed accessibility baseline.
Launch & measurement
Pre-launch quality assurance, consent-aware analytics foundations, form testing, performance checks and launch support.
Clear commercial terms
Defined scope protects quality, timing and budget.
Payment: 50% to reserve the project and begin discovery, 30% after design direction approval, and 20% before launch or final handover.
Revisions: two consolidated revision rounds are included—one following design presentation and one following the working website review. Further changes are scoped and approved separately.
Client responsibilities: appoint one nominated approver, provide accurate source material and required access, supply or approve legal and privacy wording, return consolidated feedback on time and give written approval at the agreed checkpoints.
Approval: the visual direction and the pre-launch website require written sign-off. Afiovana Digital verifies implementation quality; the client remains responsible for the accuracy and authority of supplied factual, legal and regulatory claims.
Not included at the starting investment: full brand-identity creation, ecommerce, membership or portal functionality, custom applications, complex CRM or API integrations, photography, video, ongoing content production, paid media, legal advice, hosting, premium software and third-party licences.
Prices exclude VAT where applicable. Any work outside the agreed scope is quoted before it begins; there are no unlimited amendments or surprise additions.
Buyer questions
What clients usually need to know.
Who is the Website System for? Established UK service businesses with a considered offer, a trust-led buying decision and a clear commercial objective. It is not positioned as a low-cost template or brochure-site service.
Who supplies the content? Afiovana Digital structures, drafts and edits the agreed pages from approved source material. The client supplies accurate facts, access, specialist claims and legal wording, and approves the final content.
Do you use templates? The site is delivered in WordPress using a tailored page system and approved professional tools. Layout, hierarchy and design decisions are shaped for the agreed objective rather than imported as an unchanged demo.
Can you improve an existing website? Yes. Useful content and assets can be retained after review; the proposal will state whether focused improvement or a structured rebuild is the safer route.
What happens after I enquire? The brief is reviewed for fit and Afiovana Digital replies within two business days with the appropriate next step or any information required to scope responsibly.
A clear answer
How much does the Afiovana Website System cost?
The Website System starts from £8,500 for the defined scope above. More complex websites are priced after discovery according to page volume, content, integrations, research and governance requirements.